Herding Cats – An SBS Partnership Interview with Chris Schaefer, Corp Dir Restaurants, Noble House Hotels & Resorts

Noble House Hotels & Resorts, Ltd. is a fully integrated hotel ownership and management company overseeing a portfolio of some of the most prestigious resort and boutique hotel properties across North America. Noble House is unique not only in the quality and exceptionalism of their properties and teams, but also in their dual role as an owner and operator in most of those properties. We sat down with Chris Schaefer, Corporate Director of Restaurants Noble House Hotels & Resorts, and discussed his insights and experience working with Strategic Beverage Solutions over the last 4 years.

A Picture is Worth a Thousand Words

In 10 seconds can you describe what kind of guest experience I can expect in your hotel bar? On the internet that’s how much time you have when someone visits your website. It took 6 seconds to read that sentence – you have 4 seconds left…. No wonder effective digital marketing strategies focus on pictures and video to get their messages across. But not all pictures are the same. Some speak more clearly and with greater appeal then others. Walk through the pictures below. Which bar looks like the right place to go at the end of a business day, with friends or business associates who may or may not stop by?

Which one would you pick? Your answer defines what market segment you fall in. Maybe your answer might depend on what day, time or circumstance you are in. But each one of these picture makes it clear what the intended guest experience will be. That is because a picture is worth a thousand words.