LaPlaya Beach and Golf Resort Case Study

The only luxury beachfront resort on the Florida Gulf Coast that rivals the elan of South Beach LaPlaya is a place where you can lounge under a white cabana by a cascading-falls pool, enjoy the fine cuisine at BALEEN, relax in exotic SpaTerre, play the Bob Cupp golf course, or simply be in the quiet and privacy of your guestroom. Famously known for its exquisite Naples fine dining, BALEEN is the signature restaurant with a great bar from which you can watch spectacular sunsets. A very unique toes-in-the-sand experience takes place as BALEEN spills out through grand doors to a terrace with tables overlooking the sweeping beach and ends with a few more tables for cocktails where diners are happy to go barefoot. The Tiki Bar offers light gourmet fare and a wondrous array of smoothies, daiquiris and pina coladas. This poolside getaway has no shortage of cool sweet treats.

For years LaPlaya Resort, a luxury beach resort in Naples Florida, had run 21% beverage costs and 17% liquor costs. Those are normal numbers in a lot of destination resort situations. So what happened when an SBS Assessment suggested there might be a significant cost reduction opportunity? A decision was made to go for it. Major performance improvement leaps don’t happen because everyone just tries harder. Tools have to be deployed and a trusted partner has to step in to help lead the charge. SBS was that partner and over the last three years 17% beverage costs and 13% liquor costs are now the new historical standard.

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