Making the Leap – A New Banquets Beverage World By: Scott Martiny
Some things never change, so the story goes. You can put banquets bars on that list. For decades now it’s been 8 bottles of liquor, and a couple of bottled beer and wine choices. It was boring then and it’s still boring. But most times we drink for free, so what should we expect anyway? For the event sponsor, however, they still get the invoice, and they still erupt, absolutely certain there was no way we all drank that much.
30 years ago there was no way to approach a banquet beverage bar setup differently. It’s challenging to setup a bar, take a starting and ending inventory, manually calculate consumption, then the invoice all in the course of one evening. Add to that the competitive pressure to win events which makes price a big decision factor, and it’s no wonder banquet bar programs are a race to the lowest common denominator.
But some things have changed. Technology is now providing new options which, if embraced, can dramatically change the way you approach your banquet beverage service offering. In so doing you can improve your overall competitiveness in securing event business while improving your beverage revenue yield per event.
Beverage monitoring technology allows everything about banquet beverage service to be reconsidered. Now you can know exactly what and how much is poured, when it’s poured. That capability unleashes the chains which have traditionally bound banquet bar operations to status quo.