Scorecarding Your Hotel Bar Operation

Scorecarding Your Hotel Bar – Are You Positioned for Maximum F&B Revenue Results? By: Scott Martiny

SBS travels the continent doing hotel bar assessments. (see The interview/observation process generates a Scorecard, a red, yellow, green rating for critical components in the success recipe for a hotel bar venue. Scorecards are designed to rate how effectively a hotel bar venue is set up to attract hotel guests and group guests pre/post event. The target guest experience is an extended hangout customer. (see )

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Assessment Case Study

An Assessment Case Study – Finding the Explosive Revenue Growth Opportunity in a Hotel Bar By: Scott Martiny

What step can you take when you suspect your existing hotel marriott oakland barbar venue is missing a lot of top and bottom line improvement opportunity? As you go through the upcoming year planning process, no matter how hard you push, the F&B revenue and profit targets for next year are the same as last year? Or as you push for capital funding for a venue renovation, ownership does not believe the business growth projections? You may want to consider bringing in a third set of eyes that can confirm and quantify the opportunity, and then define the comprehensive change effort required to achieve that opportunity.

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B$RN How Is Your Hotel Bar Doing?

Beverage Revenues Per Room Night – A New Way to Assess Your Hotel Bar Potential By: Scott Martiny

Here comes your monthly property P&L. Total F&B revenues, maybe broken down by venues versus banquets. Hopefully a breakdown of beverage versus food and likely a comparison to last year and budget (a budget which did not likely have a lot of planned revenue growth). If you are a multi property oversight executive, maybe somewhere along the way you noticed, hotel A does 3 times as much F&B as hotel B even though it’s hard to separate them from a market position perspective? Then when you try to make that point to a property team you hear all the reasons why the comparison is not valid.

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Is Your Hotel Bar Under Performing?

What should my hotel bar be generating in terms of F&B revenue? Are we maximizing our revenue opportunity?

Status quo is the path of least resistance when it comes to setting next year goals for most hotel bar operations. But what if you feel your bar is underperforming? How do you convince your management team to take on a performance improvement objective? Try looking through a new numbers window. You won’t find this metrics in your monthly P&L, but there is an easy way to assess your bar results when it comes to maximizing hotel guest customer capture – Beverage $ Per Room Night (B$RN).

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Table Of Contents

    February 2018 Herding Cats – An SBS Customer Interview with Chris Schaefer Dir Corp Restaurants Noble House Hotels & Resorts
    November 2017 A Picture Is Worth A Thousand Words
    October 2017 The Non Hotel Guest Marketing Opportunity In Hotel Bars
    January 2017 A Bar Performance Improvement Project – Case Study
    July 2016 Living Room Bar Concepts – A Winning Formula In Hotel/Resorts.
    June 2016 Is Your Bar/Restaurant Missing The NonHotel Guest Opportunity?
    August 2015 Assessment Programs – The Right First Step In A Beverage Performance Improvement Project
    July 2015 Margin Management – A New Way To Approach Improving Bar Profitability
    September 2013 Making The Leap – A New Banquets Beverage Strategy
    June 2012 Driving ROI Results With Beverage Monitoring Technology
    April 2012 The Perfect Bartender

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