Hotels & Resorts have always faced the challenge of targeting the needs of a hotel guest for a place to relax at the end of a long business or travel day – and yet still be able to pull non-hotel guests into their bar/restaurant venues.
It’s Not a Restaurant/Bar Strategy Any Longer – Its Bar/Restaurant?
There are plenty of success stories in the Hotel/Resort F&B world where world class destination restaurants and or high volume active lounge venues are pulling the majority of their customers out of local nonhotel guest markets. There are operators who execute those business venues/models very effectively – such as Sbe, Noble House, Kimpton, Sage and others. But the vast majority of hotels and resorts are missing the business wave which comes when your bar is a living room bar.